200 FIFTH AVENUE

ORIGINALLY THE SITE OF THE FIFTH AVENUE HOTEL IN 1859, 200 FIFTH AVENUE LATER OPENED

IN 1909 AS AN OFFICE BUILDING.  IT SERVED AS THE INTERNATIONAL TOY CENTER FOR OVER HALF A CENTURY, CATERING TO THOUSANDS OF TOY COMPANIES AND SHOWROOMS.  WITH MUCH OF THIS INDUSTRY NOW RELOCATED OUTSIDE MANHATTAN, 200 FIFTH NEEDED A DRAMATIC TRANSFORMATION TO ESTABLISH IT AS THE PREMIER CLASS A OFFICE BUILDING IN THE MADISON SQUARE / FLATIRON NEIGHBORHOOD.

THE CREATION OF A MODERN, LIGHT-FILLED VERTICAL GARDEN RE-ESTABLISHES WHAT WAS  ONCE A SIGNATURE FEATURE OF THIS PROPERTY.  A STRUCTURALLY GLAZED CURTAIN WALL PROVIDES LIGHT AND TRANSPARENCY TO THE NEWLY CONFIGURED ELEVATOR LOBBIES.  BASED ON TENANT DEMANDS, MINIMALIST GLASS AND STEEL BRIDGES WERE USED TO CONNECT THE WEST END OF THIS "U" SHAPED BUILDING.

THE EXTERIOR ENVELOPE OF THE BUILDING UNDERWENT A COMPLETE HISTORIC RESTORATION, INCLUDING WINDOW STOREFRONT REPLACEMENT AND NEW EXTERIOR LIGHTING.  A SLEEK NEW ENTRY LOBBY WITH INTEGRATE SECURITY SYSTEMS WAS INCORPORATED, AND THE ARCHITECTURAL LANGUAGE ESTABLISHED IN THE LOBBY REAPPEARS IN THE DETAILS OF THE NEW COURTYARD.

THE BUILDING IS CERTIFIED LEED GOLD FOR CORE & SHELL.

ADDRESS

200 Fifth Avenue

New York, NY

SQUARE FOOTAGE

650,000

PROJECT COMPLETION

Built in 1909

Modernized in 2008

SERVICES

MEP Engineering

Fire Protection

DEVELOPERS

L&L Holding Company

ARCHITECTS

Studios Architects

AWARDS

LEED Gold

2012- ASLA, Honor Award

2012- Architectural Record:

         Good Design Is

         Good Business

2011- Americas Property 

         Award

2010- AIANY, Merit Award

         in Architecture